This has been a theme that has just resonated with me in the last few weeks: local economic growth and business development spurred by the availability of geo-location technology. Local companies will spend more efficiently (on advertising) and see a higher degree of correlation between marketing and revenue.
If marketing has been a shotgun approach in the past, going forward it will be laser-like.
A Land Grab Is Under Way in Hyper-Local Media: Tech News and Analysis «.
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