Some how, some where along the way, too many business forgot about the relational link between themselves and their customers. The value proposition has to be more than mere profit.
“And as you can see from the increase in CustomInk’s growth in donations, charities are rewarding CustomInk because they care. The percent of CustomInk’s charitable donations is directly related to the growth rate they are experiencing in charities flocking to them.”
via Honor What Customers Care About.
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