Daily deal sites are increasingly popular, and with good reason. To the consumer there is real value to be had. To the merchant the value proposition is not quite as simple, but there is still enough interest and potential that local merchants continue to be engaged. Quite obviously nationwide merchants and online behemoths like Amazon will be involved.
But there are two places where the deal space has most potential in the coming 24 months. One is turning the daily deal proposition in to a serious CRM opportunity for the merchant. The opportunity for a merchant to establish a lasting relationship with potential new long term customers would be a great value add. The corollary for non-profits is the ability to turn financial supporters into participants in the mission of the organization. This growth area is the continued development of the social capital of businesses and non-profits.
The second area, and one where the most money will be made, is the micro-local deal, where geo-location is used to send hourly or up to the minute micro-local deals via smartphones or SMS. If Groupon made a lot of money selling 365 deals per year times the number of cities they are in, think of the money to be made through micro-deals in neighborhoods and cities times 24 hours a day (times 365 days a year). Get this one in first and done right, and you retire to the Caymens at 35.
Heck, get it done right and you buy the Caymens.