Technology continues to make our lives easier and better. With software, hardware, and everything else in-between available to help us run our businesses more efficiently, it’s about time the restaurant industry takes advantage of this technology too.
Mobile computing has really impacted the way we go about our day-to-day lives, including how we pay for goods and services. Devices such as the Square or Intuit reader allow small businesses, including restaurants, to offer mobile payment options that are highly convenient for customers and, in the case of restaurants, the wait-staff too. A mobile payment system is perfect for harried customers dining on the go and also helps restaurants move patrons in and out more quickly.
So why do so few restaurants use mobile payment systems today? Why are only a small number of wait-staff personnel equipped with a mobile payment device? This trend is on the rise and here to stay. So why is a mobile payment system beneficial to a restaurant? Consider these features:
Mobile payment systems are easy for everyone. From the wait-staff’s point of view, they are easy to learn and make payment collection easier and faster. From management’s point of view, mobile payment systems require minimum staff training because the POS (Point of Sale, also known as checkout) system used with most mobile payment software is very similar to traditional ones, just with more features. Additionally, ROI (Return on Investment) increases for establishments when using mobile payment systems.
Lines Be Gone
When a restaurant gets busy and needs to push patrons into and out of tables, speeding up the process of delivering the check, paying the bill, and getting out the door is crucial. No manager wants to see a customer waiting around to get his or her credit card back from a wait-person who has seemingly vanished. Instead of frustrating a customer with long waits, the mobile payment system allows employees to complete the entire transaction at the table. Swipe the customer’s credit card and get a signature, and the customer is out the door. Also, no long wait time for those who wish to pay cash because the traditional cash registers aren’t busy.
Restaurants using mobile payment systems have learned one thing: Keeping everything organized is now much easier. Instead of going through piles of paperwork and running the risk of losing important documents, receipts, and other forms regarding restaurant finances, everything is stored and archived in the mobile payment system’s database. Keeping track of tips, wages, and other finances become easier because it’s all taken care of by the software and database.
Mobile Is Here to Stay
All restaurant models – large and small — can benefit from a mobile payment system, which is much more cost-effective than traditional payment methods.
So, are mobile payments here to stay? Will mobile payments replace traditional methods? The answer is a resounding “Yes.” Not only are small restaurants using mobile payment systems, but big chains are now going mobile. Tim Horton’s, Starbucks, McDonalds, Pita Pit, and many more according to Mashable are hopping on the bandwagon, with the mobile market growing significantly each year.
So, what are you waiting for? It’s time to be part of the mobile revolution and help your restaurant grow!
About the author:
Kristen Gramigna is Chief Marketing Officer for BluePay, providers of mobile credit card processors. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.