But doing business well for a small company focused on selling a product or a service, while not new, does have many new options available to budding entrepreneurs.
You have a widget or a service or an idea that you know in your heart will be a hit with people, but you have a limited amount of money to get started. What do you do?
Sure, you can start by opening a store on eBay, but while the bar to entry is pretty low, standing out from that huge crowd is not easy. As you develop your brand, where people know you for your service or your product, you would be sharing all the branding glory with the e-commerce behemoth.
You could launch out and find a low cost web designer who might be using old technology, all the while you have no real way to judge the costs. After all, you are selling your widget, your great idea. You aren’t tech savvy. And you really don’t want to have on-going costs for maintaining that site.
Neither do you know all the ins and outs of credit card processing.
How do you avoid being lost in the crowd (of something like eBay), but stay cost-effective for your web site? You turn to WordPress.
Yep. Not only is WordPress a fantastic platform for blogging, it is also a great platform for developing your e-commerce web site. I say that having been a part of multiple ecommerce site projects.
Why is WordPress a great platform for ecommerce? Mostly because it is so very flexible, and in getting started with your ecommerce site you are going to want to do every thing possible to keep your costs down during your initial phase. WordPress makes that totally possible.
Here are 5 reasons WordPress is such a great platform to develop your ecommerce site on.
1. It is easy to learn. Yep. While it may seem daunting at first, WordPress is really quite simple. The platform has been designed for non-professional web designers to be able to quickly get to what they want to do, whether it be writing, posting personal photos or running a web site.
2. There is a huge and active user community, most of whom are happy to help you get started. This means you won’t have problems finding help or ideas.
3. There are tens of thousands of themes. Don’t like what your site looks like? Install a new theme. And there are many free themes available specifically for ecommerce. Find one that fits who you are. As you develop your site, and as your business grows, you can easily modify it to meet the new opportunities and needs.
4. There are plugins available that make it easy to manage payments. The point of your ecommerce site is to generate income for you. If you can’t take payments, what’s the point? The first plugin you want to add to your new site is called WP e-Commerce. It is free, and has been widely used. It is a great place for you to start.
5. There are a multitude of resources available to improve your site. When I started ThadThoughts I had no idea about what I was getting into. Well, okay, that might not be totally true, but I had a great deal to learn. But if ever you were wondering how to make your own website, WordPress just cannot be beat. And it can grow with you as well.
That’s my thought on using WordPress to launch an ecommerce site. What about you? Have you launched a site or blog with WordPress? What has been your experience? Why not share it with us in the comment section below?